More authors are starting to publish their books to enhance personal branding, but if your objectives are more traditional, consider the potential of book clubs. These clubs not only offer a solid revenue source but can also generate significant buzz, especially when combined with a book publicity campaign. Members of book clubs are often avid readers who take their literary discussions seriously, sharing insights with friends and colleagues. Because of this word-of-mouth potential, book clubs can be powerful allies in boosting your book sales. Many authors have found significant success with clubs.
When writing and promoting your book, it's valuable to make it appealing to book clubs. One effective strategy is to create discussion questions specifically for your book. Many authors take this a step further by developing comprehensive reader's guides. If you're unsure about what to include, look at similar authors in your genre for inspiration. While genre conventions can…